Saxdor Yachts
x Human Intelligence
How to increase brand awareness across multiple countries?
Our challenge with Saxdor was to increase brand awareness and engagement across multiple countries through social media advertising. As a boat manufacturer with a focus on cutting-edge technology and safety, Saxdor had a unique story to tell to their target audience. <stronmg>Our goal was to create compelling ad campaigns that captured the attention of potential customers and highlighted Saxdor's value proposition.</strong>
Saxdor boats are unmatched. They are the result of a unique vision and cutting-edge technology, with a focus on safety. Based in Helsinki, Saxdor Yachts has its own shipyard in Poland, staffed by over 300 professionals who turn dreams into reality. With awards like Best of Boat 2020 and European Power Boat of the Year 2021, Saxdor boats are built to the highest standards.
Saxdor boats are unmatched. They are the result of a unique vision and cutting-edge technology, with a focus on safety. Based in Helsinki, Saxdor Yachts has its own shipyard in Poland, staffed by over 300 professionals who turn dreams into reality. With awards like Best of Boat 2020 and European Power Boat of the Year 2021, Saxdor boats are built to the highest standards.
HI on a mission
Data-based optimization
When we hear that our client's needs require an increase in brand awareness, we feel like a fish in water. Our cooperation lasts for months now, and each new month brings new wins. Our data-based optimization allowed us to increase every parameter, from reach to ultimately the cost per click.
Results
Look at the stats!
- 300% increase in the number of interactions (with over 12k interactions overall)
- 950k - we successfully reached a new audience of over 950,000 users, despite restricting the target group
- 138% increase in CTR - changing from 1.4% to 3.4%
- 100% growth in the number of comments and post shares - with a posts saves
- 1,9 mln views per month
- 91% reduction of cost per click
HI Execution
Our results
When we hear that our client's needs require an increase in brand awareness, we feel like a fish in water. Our cooperation lasts for months now, and each new month brings new wins. Our data-based optimization allowed us to increase every parameter, from reach to ultimately the cost per click.
300%
increase in the number of interactions (with over 12k interactions overall)
950k
we successfully reached a new audience of over 950,000 users, despite restricting the target group
138%
increase in CTR - changing from 1.4% to 3.4%
1,9mln
views per month
91%
reduction of cost per click
300%
increase in the number of interactions (with over 12k interactions overall)
950k
we successfully reached a new audience of over 950,000 users, despite restricting the target group
138%
increase in CTR - changing from 1.4% to 3.4%
1,9mln
views per month
300%
increase in the number of interactions (with over 12k interactions overall)
950k
we successfully reached a new audience of over 950,000 users, despite restricting the target group
138%
increase in CTR - changing from 1.4% to 3.4%
1,9mln
views per month
91%
reduction of cost per click
Our results
Advantages of working with HI
We know that a successful media campaign is not just about creating catchy advertisements, but also about understanding your target audience, choosing the right channels, and continually analyzing and adjusting your approach.
That’s why we prioritize proactivity and ownership, ensuring that our clients receive a tailored and results-driven approach. Because your win in our win!
Their win is our win
We have seen a great improvement on results month after month. Human Intelligence’s hands-on-approach has made our cooperation very easy and successful already.
And they are nice folks, too!
As a Performance Media Manager, I’m tasked with increasing brand awareness and engagement across multiple countries for Saxdor Yachts. Thanks to our data-driven optimization and a deep understanding of Saxdor's target audience, we are able to exceed all of our goals and deliver exceptional results. I’m happy to be a part of the Human Intelligence Team and I look forward to working together again on the next challenge.
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