Saxdor Yachts
x Human Intelligence
How to present an exclusive yacht that... doesn't exist yet? How to attract potential buyers?
What promotional materials should we create for dealers all across the world? See the direction we took to reach our destination.
Saxdor boats are unmatched. They are the result of a unique vision and cutting-edge technology, with a focus on safety. Based in Helsinki, Saxdor Yachts has its own shipyard in Poland, staffed by over 300 professionals who turn dreams into reality. With awards like Best of Boat 2020 and European Power Boat of the Year 2021, Saxdor boats are built to the highest standards.
Saxdor boats are unmatched. They are the result of a unique vision and cutting-edge technology, with a focus on safety. Based in Helsinki, Saxdor Yachts has its own shipyard in Poland, staffed by over 300 professionals who turn dreams into reality. With awards like Best of Boat 2020 and European Power Boat of the Year 2021, Saxdor boats are built to the highest standards.
HI on a mission
Storytelling!
We’ve created an emotional story, telling not so much about the technical qualities of the product, but about the lifestyle it offers. We captured our idyllic tale in a 2d animation, full of inspirational and holiday shots. The main character - the Saxdor 400 yacht - has become a private island, designed for luxurious life on the water.
The project was delivered in 9 days
That's how long our cruise together lasted - from leaving the port to docking at the final destination. During this time, we created the script, visual aesthetic, edited two versions of the video and got the client's approval.
Supervision
The project was supervised by an experienced Project Manager who appointed a production team within 24 hours. We invited creators who are familiar with the specifics of the industry and up to date with the latest trends in animation. So… success was our only destiny!
HI Execution
Our results
Advantages of working with HI
Efficiency is what we do the best. Thanks to the agile “on demand” approach, we generated significant time savings and smoothly moved on to the next stage of the project.
Their win is our win
In a flurry of tasks, specificity matters. The team was fully focused on the project, not wasting a single moment of our time together. From the first meeting, we felt that we spoke the same language.
The cooperation went very smoothly and the final result was better than we expected.
In the animation itself we focused mainly on the emotions experienced when using the boat. Emphasizing the details in combination with dynamic music gave the whole thing a unique character and lightness. We’re sure that the campaign supported by our production will bring a lot of benefits to the brand.
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