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August 30, 2024
Future of work
Marketing

Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

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February 3, 2023
T-Shaped

Marketverse #4

The text is dead, long live the text!

Reddit and Web3, TikTok for news, NFT for Premier League, OpenAI investments, how to make an AR app ...

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January 31, 2023
Marketing

7 Top Digital Marketing Strategies Used In Sweden

How to use them to grow your business?

How do digital marketing strategies work and how you can use them in Sweden? How to use social media...

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January 31, 2023
Marketing

Gen-Z social media for e-commerce

A guide on how to boost sales among the youngest target groups

For the younger generation, most purchases come from social media. Who is Gen-Z and what is social m...

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January 30, 2023
Marketing

Start-up marketing strategies

Digital marketing strategies to implement in 2023

What marketing solutions are worth implementing in a start-up's marketing strategy? The best startup...

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January 27, 2023
T-Shaped

Marketverse #3

Exchange evening news for cat videos

High life of pet influencers, Spotify's job cuts, Google turns to resellers, Adam Mosseri and the fu...

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January 27, 2023
Marketing

Marketing automation audit

How do you plan a marketing automation audit?

What is marketing automation? Why is it worth using marketing automation? What should be included in...

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Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

Future of work
Marketing
August 28, 2024
Future of work
Marketing

Comprehensive Guide to Design Frameworks

In this comprehensive guide, we'll explore various UX design frameworks, their applications, and how they contribute to successful project delivery.

August 26, 2024
Marketing

Why Your Business Needs a Design System

In this comprehensive guide, we’ll explore why your business needs a design system and how it can transform your design and development processes.

August 22, 2024
Marketing

Attribution Modeling: Guide for Marketers

Attribution modeling is a framework that assigns credit to the various touchpoints of customer's journey, helping marketers understand which efforts are driving the most conversions and revenue.

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Previous posts

January 13, 2023
T-Shaped

Marketverse #1

In-game advertising, Apple headset, creator economy, ByteDance & e-commerce - it's first issue of Marketverse, propably first newsletter with martech news summary in Europe!

November 21, 2022
Marketing

Performance Marketing

Are you looking for new channels to reach your customers effectively? Take a look at our list of the most interesting suggestions and see that performance marketing doesn’t end with Facebook and Google.

November 21, 2022
Marketing
Future of work

How to recruit marketers

Outstanding marketing experts are in higher demand than ever. How can you hire a marketer knowing that he will understand the needs of your business and its customers? Find out what to look for in the hiring process.

November 21, 2022
For Freelancers
Future of work

UX writing

You may be wondering what a UX writer does and whether UX writing and content writing are the same. Discover the principles of UX writing and find out how it may enhance the user experience.

Authors

Michał Bednarczyk
Performance Expert
Natalia Nowakowska
Head of HI on Demand
Przemek Kossakowski
Performance Expert
Szymon Paroszkiewicz
Founder of HI on Demand

Reklamka

Humans are underrated

Everyone talks about tools, automations, AI and software. So let's eat their heads.

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