Fixed Price vs Time and Material Model

Why Time and Material is way better for your business [2024 Update]
January 22, 2024
Future of work
Marketing

I thought that the best opening sentence for this article would be: 'It’s all about money…'but, truth be told, it's not. After all, shouldn’t quality be the driving force when it comes to tech solutions? 
When crafting your digital solution, whether it's a cutting-edge website, a sleek mobile app, an innovative platform, or any fintech solution, the priority should be on delivering a product that stands out as the most functional and powerful solution possible.
And that's precisely where the Time and Materials contracts step in to guide you.

Time and Material - explained like never before

Let’s start with the Time and Material contract explanation, perhaps in a way you've never heard before.

Picture yourself building a new house. Initially, you and the builder agree on a price, a common approach that seems straightforward enough. But, as with any complex project, unexpected twists and turns are bound to occur. Maybe you need to shift a wall because the structure demands it, or perhaps the initial plans don’t quite work with the real-world conditions. Or, let's say life throws you a happy curveball – you’re expecting a baby and suddenly, you need an extra room.

Now, let’s pause and consider the Fixed Price contract (fixed fee contracts). Here, your contractor, locked into a rigid price agreement, is motivated to complete the entire project “at all costs” - both metaphorically and literally. Their primary goal becomes not quality or client satisfaction, but sticking to the original terms for maximum profitability. So, they might rush or cut corners to finish the job without losing money. This could mean the quality of your house suffers.

In contrast, the Time and Material model shines like a beacon of flexibility in such situations. This approach allows the entire project to evolve organically. Need to move that wall or add an extra room? No problem. The Time and Material accommodates changes seamlessly, adjusting time and resources accordingly. It ensures that each phase of the project receives the attention and investment it truly deserves, without the pressure of a fixed budget hanging over it.

This adaptability is key in Time and Material, especially for projects where precision and quality are paramount. It allows for a more collaborative and responsive relationship with your contractor, ensuring that your house isn't just built, but is crafted to your evolving needs and desires. In the end, with T&M, you're more likely to step into a home that resonates with your vision and lifestyle, a place built not just to a plan, but to your dream.

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What exactly is the Time and Materials contract?

Generally speaking, Time and Materials contracts would be a better choice for your business in most cases. First, it secures regular communication throughout the entire project between the client and the service provider, making everyone understand the project really well. In contrast, Fixed Price contract often limits this communication by locking in the project scope and maximum labor hours from the start, which can hinder adaptability as the project progresses. 

We can also add a ‘=’ sign between Time and Material and Flexibility. 

This means the project scope can change as needed to fit what the client wants, unlike Fixed Price where changes typically result in a higher final price. Time and Material contracts also keep both sides safe when it comes to the financial side of the project, ensuring transparency and accountability, whereas Fixed Price contracts may lead to disputes if unexpected changes occur. In most cases, Time and Materials contracts lead to a better final product because you can test and tweak things along the way, a flexibility often absent in Fixed Price agreements, where modifications can come at a premium, driving up the final price

Time and Materials contracts disadvantages (just a few :))

There is not much, but still, nothing is perfect. Why Time and Material contracts sometimes seem to be less beneficial? Check the examples:

Budget Uncertainty
With Time and Material contracts, the actual cost can fluctuate, making it challenging for businesses to set a definitive budget and forecast expenses 

Extended Timelines
Projects can sometimes take longer than anticipated, leading to extended timelines and potentially higher costs 

Requires Close Management
Time and Material contracts demand constant oversight and communication to ensure the project stays on track, which can be resource-intensive

What are the Fixed Price contracts?

In a Fixed Price agreement (fixed fee agreement), the total cost of a project is agreed upon before it begins, ensuring the price remains constant throughout. 

Consider a marketing campaign example. You hire an agency to create a comprehensive digital marketing campaign for a product launch. You discuss the requirements: a series of online ads, social media content, and an email marketing strategy. You agree on a fixed price, make the payment, and the agency gets to work. This seems like a straightforward arrangement – you know the cost and what you're getting, so it seems fail-proof. 

But what if you suddenly decide to target a different audience or want to add a video marketing component? Returning to the agency, you find they can't accommodate these changes without additional costs. This is because, in the Fixed Price model, the scope of work is set in stone. Any alteration requires renegotiating or even paying for a whole new project.

The Hidden Costs of Fixed Price Agreements

Fixed Price contracts (fixed fee) are often perceived as being inflated, particularly in the context of marketing agencies, for several reasons. 

Firstly, marketing agencies, aware of the limitations and risks associated with a Fixed Price contract, might inflate prices to cushion themselves against unforeseen complexities or additional work that wasn't accounted for in the initial agreement. This 'safety net' is built into the price to ensure profitability, even if the project turns out to be simpler than expected. 

Secondly, in a Fixed Price agreement, there's little incentive for agencies to innovate or go beyond the bare minimum, as any extra effort won't be compensated. Therefore, they might charge much upfront, justifying it as a fee for potential creative solutions or high-quality work, but in reality, the actual work delivered may not always align with these heightened expectations. Since Fixed Price contracts are rigid and don't accommodate changes without additional charges, agencies may initially set higher prices anticipating these changes. This often leads to a situation where clients feel they are overpaying, especially if the project proceeds without significant alterations. 

In summary, the Fixed Price contract in the marketing realm can sometimes lead to inflated costs as agencies seek to protect themselves against unforeseen challenges and ensure profitability, often at the expense of innovation and flexibility.

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What is the difference between T&M and fixed price? - visual comparison

Aspect Time and Materials Fixed Price
Project Scope Adaptable for All Project Sizes Best for Smaller Projects
Control over Process Significant Little
How to Calculate Hourly rate x Number of actual hours worked Provider calculates at the beginning (flat fee, mostly not transparent)
Payment Method Payment milestones, in accordance with the work done Usually upfront or when the project ends
Quality Assurance Continuous Testing and Improvement Fixed Quality Expectations
Change Management Easy Adaptation to Scope Changes Limited Flexibility for Changes
Transparency Full Transparency in Costs and Progress Limited Cost Transparency

5 examples when to choose a Time and Materials over Fixed Price 

The Time and Materials contract stands out as irreplaceable in most software development projects and when hiring external contractors on demand. 

It's a dynamic approach that makes managing labor costs and material costs, aligning with the actual work performed. Unlike Fixed Price agreement with rigid "not to exceed" payment milestones, Time and Materials contracts allow for adjustments based on evolving project requirements.

Here are five specific scenarios when choosing Time and Material over Fixed Price makes sense:

  1. MVP Development
    When building a Minimum Viable Product (MVP) for your startup or new product idea, T&M allows for flexibility in development as the concept evolves, without incurring unexpected project costs.
  2. E-commerce Platform Enhancement
    When enhancing an existing e-commerce platform with new features and functionalities based on customer feedback, T&M accommodates evolving requirements, ensuring that labor and material costs are aligned with project needs.
  3. Custom Mobile App Development
    For the creation of a custom mobile app with changing user demands, T&M offers flexibility in adapting the app's features and design, optimizing project costs based on evolving requirements.
  4. Digital Product Prototyping
    When prototyping a digital product, like a new user interface for software, T&M ensures iterative design changes can be made to achieve the best user experience, with transparent project costs involved.
  5. On-demand Hiring
    When hiring a contract graphic designer or other specialized professionals on an as-needed basis, T&M contracts provide the flexibility to adjust the scope and hours according to the evolving project requirements, offering cost control throughout the project's lifecycle.

Summary

In summary, when considering whether to opt for a Time and Materials contract or a Fixed Price contract, it's crucial to weigh the pros and cons. 

Time and Materials contracts offer flexibility and transparency, allowing for changes in project scope without inflating the maximum cost. With a clear hourly rate agreement, the project cost remains aligned with the actual work performed, ensuring fairness and adaptability. And at Human’s Intelligence on Demand, fairness and adaptability are our hallmarks. 

If you're seeking a true partner who will guide you seamlessly through the project journey, you've come to the right place. We're here to collaborate with you every step of the way, providing the expertise and support you need for successful project outcomes.

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