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August 30, 2024
Future of work
Marketing

Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

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November 23, 2023
Future of work

Risk Management in Startups

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For CEOs at the helm, understanding and implementing effective risk management strategies is not jus...

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November 21, 2023
Case Studies
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November 17, 2023
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Startup vs small business: here’s an in-depth analysis delineating the differences between them.

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Embarking on a startup venture is an exhilarating endeavor that presents both opportunities and chal...

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November 10, 2023
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What Is A Startup?

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Navigating the entrepreneurial world can often feel like charting unknown territories. This startup ...

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Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

Future of work
Marketing
August 28, 2024
Future of work
Marketing

Comprehensive Guide to Design Frameworks

In this comprehensive guide, we'll explore various UX design frameworks, their applications, and how they contribute to successful project delivery.

August 26, 2024
Marketing

Why Your Business Needs a Design System

In this comprehensive guide, we’ll explore why your business needs a design system and how it can transform your design and development processes.

August 22, 2024
Marketing

Attribution Modeling: Guide for Marketers

Attribution modeling is a framework that assigns credit to the various touchpoints of customer's journey, helping marketers understand which efforts are driving the most conversions and revenue.

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Previous posts

August 20, 2024
HI Experts

Behavioral Targeting - what is it?

As consumer expectations for personalization continue to rise, behavioral targeting will become an indispensable part of the modern marketer's toolkit. Learn all about it here.

August 14, 2024
Marketing

The Marketing Funnel: All you need to know

In this guide, we'll dive deep into the marketing funnel concept, exploring its evolution, core stages, key metrics, and actionable tactics to engage customers at every step.

August 13, 2024
Marketing

Webflow CMS - all you need to know in 2024

This article will explore what a CMS is, the benefits of using Webflow's CMS, and how to leverage its features effectively.

July 18, 2024
Marketing

Guide to A/B Testing for Marketers

This comprehensive guide will delve into the intricacies of a/b testing, covering its history, importance, process, and real-world examples.

July 16, 2024
Marketing

The Power of Customer Segmentation through Marketing Automation

Businesses can no longer afford to take a one-size-fits-all approach to marketing. Consumers expect personalized experiences. This is where customer segmentation in marketing comes into play.

July 10, 2024
Marketing

Customer Journey: elevate your customers experience

If you’re not familiar with the concept of the Customer Journey, this article is a must-read.

Authors

Michał Bednarczyk
Performance Expert
Natalia Nowakowska
Head of HI on Demand
Przemek Kossakowski
Performance Expert
Szymon Paroszkiewicz
Founder of HI on Demand

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Humans are underrated

Everyone talks about tools, automations, AI and software. So let's eat their heads.

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