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August 30, 2024
Future of work
Marketing

Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

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July 18, 2024
Marketing

Guide to A/B Testing for Marketers

This comprehensive guide will delve into the intricacies of a/b testing, covering its history, impor...

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July 16, 2024
Marketing

The Power of Customer Segmentation through Marketing Automation

Businesses can no longer afford to take a one-size-fits-all approach to marketing. Consumers expect ...

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July 10, 2024
Marketing

Customer Journey: elevate your customers experience

If you’re not familiar with the concept of the Customer Journey, this article is a must-read.

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July 3, 2024
HI Experts

Why is Webflow good for SEO?

A Comprehensive Checklist to Elevating Your Ranking

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July 1, 2024
Future of work
HI Experts

25 benefits of choosing webflow for your next website

In this article, we're exploring the top reasons why Webflow is the best choice for your next websit...

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June 21, 2024
Marketing

TikTok Advertising: A Comprehensive Guide [2024]

This comprehensive guide delves into the world of TikTok advertising, exploring its mechanics, benef...

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Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

Future of work
Marketing
August 28, 2024
Future of work
Marketing

Comprehensive Guide to Design Frameworks

In this comprehensive guide, we'll explore various UX design frameworks, their applications, and how they contribute to successful project delivery.

August 26, 2024
Marketing

Why Your Business Needs a Design System

In this comprehensive guide, we’ll explore why your business needs a design system and how it can transform your design and development processes.

August 22, 2024
Marketing

Attribution Modeling: Guide for Marketers

Attribution modeling is a framework that assigns credit to the various touchpoints of customer's journey, helping marketers understand which efforts are driving the most conversions and revenue.

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Previous posts

January 13, 2023
T-Shaped

Marketverse #1

In-game advertising, Apple headset, creator economy, ByteDance & e-commerce - it's first issue of Marketverse, propably first newsletter with martech news summary in Europe!

November 21, 2022
Marketing

Performance Marketing

Are you looking for new channels to reach your customers effectively? Take a look at our list of the most interesting suggestions and see that performance marketing doesn’t end with Facebook and Google.

November 21, 2022
Marketing
Future of work

How to recruit marketers

Outstanding marketing experts are in higher demand than ever. How can you hire a marketer knowing that he will understand the needs of your business and its customers? Find out what to look for in the hiring process.

November 21, 2022
For Freelancers
Future of work

UX writing

You may be wondering what a UX writer does and whether UX writing and content writing are the same. Discover the principles of UX writing and find out how it may enhance the user experience.

Authors

Michał Bednarczyk
Performance Expert
Natalia Nowakowska
Head of HI on Demand
Przemek Kossakowski
Performance Expert
Szymon Paroszkiewicz
Founder of HI on Demand

Reklamka

Humans are underrated

Everyone talks about tools, automations, AI and software. So let's eat their heads.

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