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August 30, 2024
Future of work
Marketing

Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

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July 18, 2024
Marketing

Guide to A/B Testing for Marketers

This comprehensive guide will delve into the intricacies of a/b testing, covering its history, impor...

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July 16, 2024
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The Power of Customer Segmentation through Marketing Automation

Businesses can no longer afford to take a one-size-fits-all approach to marketing. Consumers expect ...

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July 10, 2024
Marketing

Customer Journey: elevate your customers experience

If you’re not familiar with the concept of the Customer Journey, this article is a must-read.

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July 3, 2024
HI Experts

Why is Webflow good for SEO?

A Comprehensive Checklist to Elevating Your Ranking

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July 1, 2024
Future of work
HI Experts

25 benefits of choosing webflow for your next website

In this article, we're exploring the top reasons why Webflow is the best choice for your next websit...

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June 21, 2024
Marketing

TikTok Advertising: A Comprehensive Guide [2024]

This comprehensive guide delves into the world of TikTok advertising, exploring its mechanics, benef...

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Lead Scoring: The Key to Finding Your Most Promising Prospects

In this comprehensive guide, we'll explore what lead scoring is, its benefits, different scoring models, and best practices for implementing an effective lead scoring system.

Future of work
Marketing
August 28, 2024
Future of work
Marketing

Comprehensive Guide to Design Frameworks

In this comprehensive guide, we'll explore various UX design frameworks, their applications, and how they contribute to successful project delivery.

August 26, 2024
Marketing

Why Your Business Needs a Design System

In this comprehensive guide, we’ll explore why your business needs a design system and how it can transform your design and development processes.

August 22, 2024
Marketing

Attribution Modeling: Guide for Marketers

Attribution modeling is a framework that assigns credit to the various touchpoints of customer's journey, helping marketers understand which efforts are driving the most conversions and revenue.

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Previous posts

May 30, 2023
T-Shaped

T-Shaped #1: The dawn of open source AI and what does it mean for you and (small/medium) business?

Welcome to the first edition of the T-Shaped Newsletter. I just had to kick off this publication with the topic that should be of utmost interest to all T-Shaped out there: how to build real business value with AI.

March 31, 2023
Future of work
HI Experts
Case Studies

HI marketer recruitment vs. classic marketing specialist recruitment

How does the traditional method of expert recruitment compare to talent pools like HI in terms of overcoming these obstacles? What are the stages, advantages, and drawbacks of each recruitment

March 31, 2023
Marketing

Retargeting campaigns with Criteo from A to Z

96% of Internet users need extra incentives to encourage them to return to your site. Fortunately, retargeting is here to help. Explore the potential of Criteo retargeting campaigns.

March 20, 2023
Marketing

E-commerce UX audit

UX audit for e-commerce: the Insider’s Guide to fuelling rich e-commerce capabilities, backed by the intelligence of UX!

March 20, 2023
Marketing

E-commerce tools

Tested & Proven: 10 e-commerce tools to unlock new capabilities for your business. E-commerce tools - Sweden. Swedish e-commerce.

March 10, 2023
Marketing

Amazon Ads

Look into what the Amazon Ads system can do for your business as well. As an advertiser, what benefits can you expect from Amazon Advertising?

Authors

Michał Bednarczyk
Performance Expert
Natalia Nowakowska
Head of HI on Demand
Przemek Kossakowski
Performance Expert
Szymon Paroszkiewicz
Founder of HI on Demand

Reklamka

Humans are underrated

Everyone talks about tools, automations, AI and software. So let's eat their heads.

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