Creative
 Case Study

Purena

x Human Intelligence

We did:
Visual Feast: video production for Gen-Z
Our challenge

Lights, Camera, Chrupaczki in Action!

Our challenge was to create a captivating video that would not only showcase our client’s product (Chrupaczki) but also effectively communicate the brand message to their target audience - Gen Z.
The goal was to create a concept that best underlines the product’s benefits and showcases authenticity and the joy of eating Chrupaczki.

SEE HOW WE DID IT
About Client

Introducing Purena - 100% fruits and vegetables in convenient sachets! Purena has been a trusted supplier of professional fruit and vegetable products to the gastronomy industry.

Known for the simple recipes and tasty ingredients, the brand caters to the most demanding customers, including hotels, restaurants, canteens, and catering companies. Following a long tradition, Purena decided to introduce a special new line of products designed for individual customers that consists of  tasty lemonades, compots, juices, purees and concentrated soups.

About Client

Introducing Purena - 100% fruits and vegetables in convenient sachets! Purena has been a trusted supplier of professional fruit and vegetable products to the gastronomy industry.

Known for the simple recipes and tasty ingredients, the brand caters to the most demanding customers, including hotels, restaurants, canteens, and catering companies. Following a long tradition, Purena decided to introduce a special new line of products designed for individual customers that consists of  tasty lemonades, compots, juices, purees and concentrated soups.

Experts involved in project:

HI on a mission

Storyboards

Our recipe for success was divided into clear steps:

We started with a detailed script that outlined the juicy messages and story flow.

Backstage

Once approved, we spiced things up and planned out each scene visually. Our video team took charge, handling everything from casting (finding authentic Chrupaczki lovers), finding numerous locations that reflect young audience passions, to filming and editing.

Action!

Using top-notch equipment and modern techniques, we mixed scenes and visuals to bring Purena’s juicy vision to life.

HI Execution

Our results

How our video delivered a memorable brand experience? Well, just watch it!

Our results

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Our results

Check how we excel (no filters needed)

Advantages of working with HI

HIRE A MARKETER WITH HI

Their win is our win

Agnieszka Brewka
Head of Marketing Purena

From the beginning to the end of this project, we were impressed with the team’s professional approach and amazing creativity.

Not only did each stage of collaboration meet our expectations, but the final video product fully satisfied us. Everything was completed on time, and we were consistently updated on the progress. We will definitely return with more projects in the future.

Marcin
Hi Expert - Video Production
Crafting the visual story for Chrupaczki was an inspiring journey.

With the vibrant essence of the product and the energy of Gen Z in mind, we synthesized tradition with modern flair. Proud to see our creation resonate!

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